USE SEARCH ADVERTISING TO GROW YOUR E-COMMERCE BUSINESS
DRIVE TRAFFIC TO YOUR WEBSITE BY CONNECTING WITH NEW POTENTIAL CUSTOMERS WHILE THEY'RE SEARCHING FOR THE PRODUCTS YOU CARRY. BUILD A STRATEGY THAT WORKS FOR YOUR BUDGET.
Figure out the best strategy for using Google AdWords to drive paid traffic to your website, whether it's through text ads, Google Shopping (PLAs), display ads or remarketing.
- conversion tracking
- landing page optimization
- keyword strategy
- search term evaluation
- campaign structure & targeting
- calls to action
- quality score improvement
- ad copy
Don't have an AdWords campaign running yet? We'll start from scratch to create a paid search campaign strategy that drives relevant traffic to your website and measures whether or not the visitors you acquire through paid search are converting.
If you book a 1-on-1, we will:
Define how paid search fits into your overall marketing strategy, and understand what types of customers are using internet search to find your business
Discuss keywords that customers use to search for your business during both the research and transactional stages
Research a few keywords that are driving paid search traffic to your competitors’ websites
Assess your current campaigns to find opportunities for better performance — OR — outline a new campaign for you to get started with
What you'll get:
- Pre-session questionnaire and peek into your campaigns
- Pre-session assessment of how your campaigns are doing based on your answers from the questionnaire
- 90-minute session to go over your campaigns and what you can do to improve them
- Post-session 1-sheeter with a list of next steps tailored to your campaigns with ideas for how to make them better (for existing campaigns) or an outline of suggested new campaign structure
NEED ONGOING HELP WITH adwords?
I offer ongoing assistance for marketing tasks like AdWords campaigns as part of an ongoing advisory package.