If you’re a Facebook page admin, you’ve no doubt seen the prompt asking if you want to “boost” a post. In this post we take a look at Facebook boosted posts versus ads and what you should focus on using for your e-commerce business.
Leaving Etsy is a little bit like leaving home to go to college. Now that you're on your own, you'll notice all the little things Etsy was doing for you without you noticing, and you'll have to learn to do those things on your own. You CAN do it, but it's best if you formulate a plan before making the leap.
Are you making one of these six basic mistakes in your e-commerce Facebook ad campaigns? Here are six of the most common issues I see when I audit a clients' Facebook ad campaigns — and what you can do to fix them.
How much should a Facebook ads campaign cost in your e-commerce business? It all depends on your budget. Planning a Facebook ads campaign is much like planning a wedding: you can make it happen on pretty much any budget, but it's all about managing expectations.
Facebook recently announced the ability for advertisers to target people on Facebook based on their previous interactions with Facebook fan pages. In this post, I break down what this means for small advertisers and give you some ideas for how to use the new Facebook Page Engagement Audiences to further your Facebook campaigns and sell more products.
The current political climate has many business owners feeling a conflict between expressing their personal political beliefs and writing company messaging. In this post, I've pulled together examples from 10 small clothing brands that show how different business owners are approaching the idea of incorporating activism into their brand messaging.
But here's the real value of using video on Facebook: Facebook allows you to create custom audiences of people who have watched as little as 3 seconds of one of your videos. This means once someone has interacted with your video they're familiar with your brand and you can start using different targeted ads with them. In other words, once someone watches one of your videos, you can send them those BUY NOW offers.
When you're a small business just getting started, you don't have the audience size to effectively use retargeting and Facebook Custom Audiences. Here's how to use Facebook Audience Insights to do customer research that will help you fill the top of your funnel, so you can find new customers to market to (and eventually retarget).
Kit automates the creation and execution of Facebook ads for your Shopify store. But is using a robot virtual assistant an effective way to grow traffic and boost sales? It depends on what type of products you sell and how big your current audiences and customer list is already. In this post, I break down the ways in which Kit can be helpful to Shopify store owners and the ways in which you're better of learning to use Facebook ads and creating your own based on a real strategy.
Rather than plan the creative for my Facebook ads within the ads manager itself, I like to use a couple of tools to help me find inspiration for and write ads outside the Facebook application. I find the planning and mockup tools I use help me write better Facebook ad copy and, in the end, my ads perform better. Here I give you a rundown of what those tools are and how to use them.
If you're using Paypal to process payments from your Shopify store, you might notice an issue with your Google Analytics reporting listing Paypal as a referral source in your ecommerce reporting. This is happening because shoppers are leaving and then reentering your website while using the Paypal checkout, and it means that your referral data reporting, which tells you how buyers actually found your website, is inaccurate. This is bad for business! But not to worry, there is a quick fix. Here's how to eliminate Paypal as a referral source from your Google Analytics reporting.
Congratulations on launching your Shopify website! Now that the hard work of designing and developing your e-commerce store is done, you're ready to embark on the fun task of marketing it. How do you get traffic to a newly-launched Shopify store? Here are 20 ideas for everything from SEO to doing your own press outreach to get you started. Good luck!
Keyword research is a long process that can take many hours. If you're a business owner crunched for time, there are still improvements you can make to your website's search visibility (a process called SEO) that don't involve having to come up with — and optimizing your site for — a big list of keywords. BONUS: download a printable checklist of these high-level SEO fixes.
When people visit your site, they're often in the comparison stage, meaning they're actively looking at other business websites, sometimes in rapid succession, while trying to assess whether your products or services are the right fit for them. They're directly comparing your products or services, as described on your website, to those of your competitors.
So what kind of content are you creating to win those visitors over?
Several years ago I kept noticing how, even though I was a social media manager, Jem used Twitter more than I did because his feed was actually relevant to him. So I decided to clean up my feed. I had been following 1,500+ people, some from as far back as 2008. So I decided to pare down to following just over 300 people, like Jem.