When you're getting ready to launch a new e-commerce website, there are a few things you need to do to prep behind the scenes to make sure you're providing the right customer experience and capturing important data. In this post, we list those to-dos and provide a short list of ideas for announcing your launch.
When you're just starting your e-commerce business, you need traffic. An effective e-commerce SEO strategy can help get you there. But how do you get started with SEO for e-commerce? In this post we look at keywords, competition, on- and off-page optimization, as well as measurement and managing expectations.
Once you've identified a blog or media outlet you want to pitch your products to, how do you go about tracking down the right contact information so your pitch doesn't end up getting deleted or ignored? Follow this practical advice for tracking down relevant contact information for the bloggers and journalists you want to pitch.
Your e-commerce blog doesn't have to be about company updates and news. In fact, it shouldn't be. Your e-commerce blog is a tool that can help you drive traffic to your website and make sales, but only if you use it strategically. In this post we look at 4 ways you can optimize your blog posts for specific traffic sources — a great start to your e-commerce blog strategy.
Customers are often comparison shopping across several websites when searching for your products. How do you write production descriptions that sell, and make your products stand out among all that is available for purchase online? Read these tips to learn more about a great way to format your product descriptions and what you should always include.
Leaving Etsy is a little bit like leaving home to go to college. Now that you're on your own, you'll notice all the little things Etsy was doing for you without you noticing, and you'll have to learn to do those things on your own. You CAN do it, but it's best if you formulate a plan before making the leap.
Facebook recently announced the ability for advertisers to target people on Facebook based on their previous interactions with Facebook fan pages. In this post, I break down what this means for small advertisers and give you some ideas for how to use the new Facebook Page Engagement Audiences to further your Facebook campaigns and sell more products.
The current political climate has many business owners feeling a conflict between expressing their personal political beliefs and writing company messaging. In this post, I've pulled together examples from 10 small clothing brands that show how different business owners are approaching the idea of incorporating activism into their brand messaging.
But here's the real value of using video on Facebook: Facebook allows you to create custom audiences of people who have watched as little as 3 seconds of one of your videos. This means once someone has interacted with your video they're familiar with your brand and you can start using different targeted ads with them. In other words, once someone watches one of your videos, you can send them those BUY NOW offers.
When you're a small business just getting started, you don't have the audience size to effectively use retargeting and Facebook Custom Audiences. Here's how to use Facebook Audience Insights to do customer research that will help you fill the top of your funnel, so you can find new customers to market to (and eventually retarget).
Kit automates the creation and execution of Facebook ads for your Shopify store. But is using a robot virtual assistant an effective way to grow traffic and boost sales? It depends on what type of products you sell and how big your current audiences and customer list is already. In this post, I break down the ways in which Kit can be helpful to Shopify store owners and the ways in which you're better of learning to use Facebook ads and creating your own based on a real strategy.
Rather than plan the creative for my Facebook ads within the ads manager itself, I like to use a couple of tools to help me find inspiration for and write ads outside the Facebook application. I find the planning and mockup tools I use help me write better Facebook ad copy and, in the end, my ads perform better. Here I give you a rundown of what those tools are and how to use them.
If you're using Paypal to process payments from your Shopify store, you might notice an issue with your Google Analytics reporting listing Paypal as a referral source in your ecommerce reporting. This is happening because shoppers are leaving and then reentering your website while using the Paypal checkout, and it means that your referral data reporting, which tells you how buyers actually found your website, is inaccurate. This is bad for business! But not to worry, there is a quick fix. Here's how to eliminate Paypal as a referral source from your Google Analytics reporting.
Congratulations on launching your Shopify website! Now that the hard work of designing and developing your e-commerce store is done, you're ready to embark on the fun task of marketing it. How do you get traffic to a newly-launched Shopify store? Here are 20 ideas for everything from SEO to doing your own press outreach to get you started. Good luck!