How to Use Your E-Commerce Blog to Drive Traffic to Your Website

How to Use Your E-Commerce Blog to Drive Traffic to Your Website

Your e-commerce blog doesn't have to be about company updates and news. In fact, it shouldn't be. Your e-commerce blog is a tool that can help you drive traffic to your website and make sales, but only if you use it strategically. In this post we look at 4 ways you can optimize your blog posts for specific traffic sources — a great start to your e-commerce blog strategy.

How Small Advertisers Can Use Facebook Page Engagement Custom Audiences

How Small Advertisers Can Use Facebook Page Engagement Custom Audiences

Facebook recently announced the ability for advertisers to target people on Facebook based on their previous interactions with Facebook fan pages. In this post, I break down what this means for small advertisers and give you some ideas for how to use the new Facebook Page Engagement Audiences to further your Facebook campaigns and sell more products.

8 Ideas for Using Facebook Video Ads for E-Commerce

8 Ideas for Using Facebook Video Ads for E-Commerce

But here's the real value of using video on Facebook: Facebook allows you to create custom audiences of people who have watched as little as 3 seconds of one of your videos. This means once someone has interacted with your video they're familiar with your brand and you can start using different targeted ads with them. In other words, once someone watches one of your videos, you can send them those BUY NOW offers. 

The Pros and Cons of Using Kit for Shopify Facebook Marketing

The Pros and Cons of Using Kit for Shopify Facebook Marketing

Kit automates the creation and execution of Facebook ads for your Shopify store. But is using a robot virtual assistant an effective way to grow traffic and boost sales? It depends on what type of products you sell and how big your current audiences and customer list is already. In this post, I break down the ways in which Kit can be helpful to Shopify store owners and the ways in which you're better of learning to use Facebook ads and creating your own based on a real strategy.

2 tools I use to plan the creative for my Facebook ad campagins

2 tools I use to plan the creative for my Facebook ad campagins

Rather than plan the creative for my Facebook ads within the ads manager itself, I like to use a couple of tools to help me find inspiration for and write ads outside the Facebook application. I find the planning and mockup tools I use help me write better Facebook ad copy and, in the end, my ads perform better. Here I give you a rundown of what those tools are and how to use them.

Exclude Paypal from Referral Traffic Reporting in Google Analytics

Exclude Paypal from Referral Traffic Reporting in Google Analytics

If you're using Paypal to process payments from your Shopify store, you might notice an issue with your Google Analytics reporting listing Paypal as a referral source in your ecommerce reporting. This is happening because shoppers are leaving and then reentering your website while using the Paypal checkout, and it means that your referral data reporting, which tells you how buyers actually found your website, is inaccurate. This is bad for business! But not to worry, there is a quick fix. Here's how to eliminate Paypal as a referral source from your Google Analytics reporting.