E-commerce companies face a lot of missed opportunities in the SEO space simply because they don't have an overall strategy that tells them these basic pieces are missing. Are you making any of these 5 common e-commerce SEO mistakes? If so, here are some quick things you can do to fix them.
When you're getting ready to launch a new e-commerce website, there are a few things you need to do to prep behind the scenes to make sure you're providing the right customer experience and capturing important data. In this post, we list those to-dos and provide a short list of ideas for announcing your launch.
When you're just starting your e-commerce business, you need traffic. An effective e-commerce SEO strategy can help get you there. But how do you get started with SEO for e-commerce? In this post we look at keywords, competition, on- and off-page optimization, as well as measurement and managing expectations.
Once you've identified a blog or media outlet you want to pitch your products to, how do you go about tracking down the right contact information so your pitch doesn't end up getting deleted or ignored? Follow this practical advice for tracking down relevant contact information for the bloggers and journalists you want to pitch.
Your e-commerce blog doesn't have to be about company updates and news. In fact, it shouldn't be. Your e-commerce blog is a tool that can help you drive traffic to your website and make sales, but only if you use it strategically. In this post we look at 4 ways you can optimize your blog posts for specific traffic sources — a great start to your e-commerce blog strategy.
Customers are often comparison shopping across several websites when searching for your products. How do you write production descriptions that sell, and make your products stand out among all that is available for purchase online? Read these tips to learn more about a great way to format your product descriptions and what you should always include.
Leaving Etsy is a little bit like leaving home to go to college. Now that you're on your own, you'll notice all the little things Etsy was doing for you without you noticing, and you'll have to learn to do those things on your own. You CAN do it, but it's best if you formulate a plan before making the leap.
Facebook recently announced the ability for advertisers to target people on Facebook based on their previous interactions with Facebook fan pages. In this post, I break down what this means for small advertisers and give you some ideas for how to use the new Facebook Page Engagement Audiences to further your Facebook campaigns and sell more products.
The current political climate has many business owners feeling a conflict between expressing their personal political beliefs and writing company messaging. In this post, I've pulled together examples from 10 small clothing brands that show how different business owners are approaching the idea of incorporating activism into their brand messaging.
But here's the real value of using video on Facebook: Facebook allows you to create custom audiences of people who have watched as little as 3 seconds of one of your videos. This means once someone has interacted with your video they're familiar with your brand and you can start using different targeted ads with them. In other words, once someone watches one of your videos, you can send them those BUY NOW offers.
When you're a small business just getting started, you don't have the audience size to effectively use retargeting and Facebook Custom Audiences. Here's how to use Facebook Audience Insights to do customer research that will help you fill the top of your funnel, so you can find new customers to market to (and eventually retarget).
Kit automates the creation and execution of Facebook ads for your Shopify store. But is using a robot virtual assistant an effective way to grow traffic and boost sales? It depends on what type of products you sell and how big your current audiences and customer list is already. In this post, I break down the ways in which Kit can be helpful to Shopify store owners and the ways in which you're better of learning to use Facebook ads and creating your own based on a real strategy.