Your e-commerce blog shouldn't be used to share updates and company news. Does that sound odd? Read on to find out why you might be using your online shop's blog the wrong way and how you can switch up the content to help you drive traffic to your store.
Your e-commerce blog doesn't have to be about company updates and news. In fact, it shouldn't be. Your e-commerce blog is a tool that can help you drive traffic to your website and make sales, but only if you use it strategically. In this post we look at 4 ways you can optimize your blog posts for specific traffic sources — a great start to your e-commerce blog strategy.
Blogging is valuable for small businesses for many reasons, among them increase your website's search rankings, and showcasing your industry expertise.
But it's really hard to come up with content for a business blog, especially for people with no writing or editorial background.
How do you come up with ideas for enough topics to fill a year's worth of content? What do your clients and customers want to hear from you?
When Medium debuted, some businesses made a big deal of moving their blogs over to Medium and posting content there exclusively. They did this mainly because Medium gets so much more traffic, and therefore your blog posts get a lot more exposure there.
So you might be wondering: should I move my blog over to Medium?