E-commerce companies face a lot of missed opportunities in the SEO space simply because they don't have an overall strategy that tells them these basic pieces are missing. Are you making any of these 5 common e-commerce SEO mistakes? If so, here are some quick things you can do to fix them.
When you're just starting your e-commerce business, you need traffic. An effective e-commerce SEO strategy can help get you there. But how do you get started with SEO for e-commerce? In this post we look at keywords, competition, on- and off-page optimization, as well as measurement and managing expectations.
Keyword research is a long process that can take many hours. If you're a business owner crunched for time, there are still improvements you can make to your website's search visibility (a process called SEO) that don't involve having to come up with — and optimizing your site for — a big list of keywords. BONUS: download a printable checklist of these high-level SEO fixes.