Web Copy

How and why you should be creating web content for comparison shoppers

How and why you should be creating web content for comparison shoppers

When people visit your site, they're often in the comparison stage, meaning they're actively looking at other business websites, sometimes in rapid succession, while trying to assess whether your products or services are the right fit for them. They're directly comparing your products or services, as described on your website, to those of your competitors.

So what kind of content are you creating to win those visitors over?