How to Find Contact Information to Pitch Bloggers + Journalists

How to Find Contact Information to Pitch Bloggers + Journalists

When pitching your products to bloggers and journalists, you want to make sure that your pitches are going to the right place. It’s hardly worth your time to track down a great media outlet and write your pitch if you send it to the wrong person or it ends up in a generic email inbox.

But bloggers and journalists don't always make it easy to locate their contact information. If it isn't listed on their contact page, you may need to do a bit of internet sleuthing to figure out the best way to get your pitch in front of them. 

So just how do you do that? I'll show you. BUT FIRST — download this free bonus with the exact script I've used to successfully pitch products to bloggers and journalists. You'll need it once you've done the work of tracking down your contacts!

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Get a FREE downloadable email template with the exact language we've used to successfully pitch products to bloggers and journalists.

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I'm going to assume you've already found the media outlet you'd like to pitch. Let's say you've done that by Googling articles about your competitors (a great way to start building your press list from scratch). 

For each article in the search results, we're going to try to find:

  1. The writer, writer's email address, their Twitter handle, and any other related publications they write for
  2. The publication's editorial contact information or submission guidelines
  3. Other writers who write for that publication, especially if the author hasn't written recently for the publication

Step-by-Step Walkthrough for Finding Blogger + Journalist Contact Info

1. Start by picking a Google search result from the list:

Find contact information for journalists and bloggers

2. Click on the article to see if a writer is attributed. 

How to find contact info for journalists and bloggers

3. If a writer is attributed, click on their byline to see if you can find an email address on their author page.

(In this example we got lucky and found an email address accompanying the article!) Because this article is several years old, we want to make sure we have the most up-to-date contact information for the writer. How do we do that?

4. Track down the writer on Twitter to check for contact and pitch preferences.

On Twitter, a blogger or journalist will often provide their most recent byline(s), contact and pitching preferences. Google search results can be old, but a Twitter bio is usually up-to-date. Rather than use Twitter search, to find writers on Twitter I'll usually just Google, like this:

Finding contact information for a blogger or journalist

While I couldn't locate this particular writer on Twitter, when I Google her name, I do find find a few other publications she's written for and will add those to the list of media outlets to grab contact info and submission guidelines for. I do find another potential email address for her, at the Fashion Times, right there in the search results. 

Here is an example of another writer that I did find on Twitter.

How to find a journalist on Twitter

Journalists know they're going to get found and pitched, so they take up real estate in their Twitter bio to let you know how they preferred to be contacted. Sometimes they'll include their email, or let you know that their DMs are open and they'd prefer to be pitched that way (yes, some journalists do prefer to be pitched directly on Twitter — privately).

Finding a journalist on Twitter

According to a recent Muck Rack poll, 93% of journalists appreciate when a communications professional (read: PR person) follows them on Twitter. So while you're at it, follow that journalist on Twitter before sending them a blind pitch. Most actually prefer it. 

But what if a writer isn't attributed in an article? If this is the case, you'll try to track down contact information for the publication itself or other writers for the publication.

5. Check for pitch guidelines and contact information on the publication's contact page.

Some blogs and publications outline their pitch guidelines right on their contact page. 

Some blogs outline their pitch guidelines on their contact page

When a blog outlines its pitch criteria and preferences this clearly, you certainly want to adhere to them. Don't circumvent a clearly outlined pitch preference and pitch these writers on Instagram or Twitter.

But what if you find a contact page with no contact information on it, a generic email address, or worse yet, a contact form? 

Find contact information for a blog

This blog doesn't explicitly outline how they prefer to be pitched, so tracking down individual writers in this case is considered fair game. You don't want your pitch to end up in the slush pile at the bottom of a generic email address inbox.

6. Check the masthead for individual editor names, email addresses and Twitter links.

You may find the individual writers are listed — with contact information — elsewhere on the website. If this is the case, it's generally okay to contact those writers individually. Which writer should you contact? The one whose stories have been the most relevant to your topic. If you're selling grooming products, for example, you'll want to pitch the grooming editor, not the associate editor.

If the blog or publication does not have a masthead with writer contact information, you can still usually find their editors and contributors on Twitter.

7. Use Followerwonk to track down editors and contributors to the publication. 

If all else fails, you can almost always surface more writers and editors on Twitter. Use a tool called Followerwonk to search Twitter users' bios for the publication's Twitter name, like this:

How to find journalists and influencers on Twitter

The search results will usually surface editors and contributors who write for the publication, and you can use their Twitter bios to gather their contact info and pitch preferences.

Get a FREE Product Pitch Template

Product_pitch_email

Get a FREE downloadable email template with the exact language we've used to successfully pitch products to bloggers and journalists.

This is a spam-free zone. Get only the email you want from me, nothing more. Powered by ConvertKit