email marketing strategy

Grow your email list. LEARN HOW TO CREATE CONTENT that your subscribers WILL love.

Email is one of the most powerful tools you can use to grow an online business, but if you’re not using it strategically and in accordance with current best practices, it can feel more like a chore than a tool for growth. Ditch the idea that “newsletters” are the only way to do email marketing and learn how smart new approaches to email content, including segmenting and marketing automation, can work for your business.

IF YOU BOOK A 1-ON-1, we will:

  • Assess how you’re currently using your website to convert new email subscribers

  • Audit your current emails to see how they could perform better in terms of open rate, click through rate, and conversions

  • Discuss easy updates you can make to your emails to increase subscriber engagement

  • Assess whether your current email marketing platform is meeting your needs


What you'll get:

  • Pre-session questionnaire to understand your business goals, ideal customer, current email marketing plan, and how email marketing fits into your larger marketing strategy
  • 90-minute strategy session to help you make your current email marketing way better, or to help you start a stellar email marketing plan from scratch
  • Post-session 1-pager containing an action plan for your email marketing going forward, with tips and strategies for getting more subscribers, what to put in your emails, and how to measure email marketing success and recommendations for new software and tools to use to manage email marketing
“With one session and just a few suggestions, Katherine improved my email click through rate from 4.7% to 13.5%, meaning more people are now visiting my website, responding to invites and attending gallery openings.”
— Dan Devening, Devening Projects & Editions


I offer ongoing assistance for marketing tasks like email campaigns as part of an ongoing advisory package.