INFLUENCER OUTREACH & custom press list development

SOMETIMES THE BEST WAY TO GET YOUR BUSINESS NOTICED IS TO CONNECT WITH THE PEOPLE WHO HAVE ALREADY BUILT A FOLLOWING — AND CREDIBILITY —WITH YOUR TARGET AUDIENCE.

I'll help you identify opportunities for you to build your brand credibility by making connections with and getting mentions from mainstream and niche media outlets, publishers and social influencers. I'll help you understand how to  start building a custom media outreach list by going deep into the internet to surface feeds, channels and outlets you may not even be aware of, but where your ideal client might seek out or happen upon information about the types of products and services you offer. I'll provide guidance on reaching out to these outlets, with specific contact instructions for each channel. 

I'll also train you on how to monitor for future opportunities for media exposure and influencer mentions as they arise.

If you book as a 1-on-1, we will:

  • Define your ideal customer and identify outlets you're already aware of

  • Teach you how to identify new key media outlets and influencers with specific instructions on how to contact

  • Train you to monitor for future opportunities for exposure and mentions with existing and new media outlets

  • Discuss best practices for influencer outreach to build relationships and ultimately get results

 

What you'll get:

  • Pre-session questionnaire to assess your overall business goals and how they can be accomplished through influencer outreach
  • 90-minute one-on-one session to discuss your outreach list and strategy, including best practices for engaging with influencers and how to monitor for future opporunities
  • Post-session 1-sheeter with a summary of influencer outreach strategies for your business
 
Katherine has a laser-like focus on her client’s business goals. She asks great questions to help her clients think critically about their audiences and their business needs, and she’s excellent at translating ideas into practical plans to get you from A to B. She’s a delight to work with and I can’t recommend her highly enough.
— Kate Eyler-Werve, Mightybytes
 

NEED ONGOING HELP WITH influencer marketing?

I offer ongoing assistance for marketing tasks like influencer marketing as part of an ongoing advisory package.