HI, I'M KATHERINE RAZ

I WANT TO HELP YOU GROW YOUR ONLINE SALES SO YOU CAN FOCUS ON GROWING YOUR BUSINESS.

I'm a former social media strategist for Indiegogo, where I helped hundreds of early adopters of crowdfunding technology — including lots of product launchers — communicate better so they could raise more money online. Through my work at Indiegogo and the web design firm Mightybytes, where I did SEO and digital marketing consulting for a number of different e-commerce companies and B Corps including Badger Balm, I became obsessed with what it takes to grow traffic and make sales in an independent online store.

In 2016 I started Small Craft Advisory so I could help more small business owners and entrepreneurs do better online marketing and make more sales in their shops.

I'm a regular guest lecturer at the Women's Business Development Center in Chicago and a contributor to the Maker's Row blog.

I'm also a former vintage Etsy seller and founder of the Chicago-based vintage market The Vintage Bazaar, which ran from 2010-2013.

My campaigns are working so much better, it has me blown away. We are going in the right direction with Katherine’s help. She is a marketing genius and we can’t thank her enough!
— Kim Soria, Xcntric Estate Sales